American Fridge Freezers - Why American Fridge Freezers dial up means colder

American Fridge Freezer Makes

AMANA
BOSCH
BRITANNIA
CAPLE
DAEWOO
FISHER & PAYKEL
HOTPOINT
LG
LIEBHERR
MAYTAG
NEFF
RANGEMASTER
SAMSUNG
SIEMENS
STOVES
WHIRLPOOL

Question:
American Fridges to make them cooler, Why do you have to turn the regulator dial up?

I am autistic and so most things I just agree with, but the rule in my mind is that down is cold and up is hot, but its not this way in american fridge freezers, I am confused

Answer:
By turning up the American fridge freezer up you increase the refrigerant that is circulated around the American fridge freezer. Making it colder

Keeping a American Fridge Freezer Cool